Air India just elevated the cinematic sky-high experience by adding the most iconic companion to any film; freshly popped, warm, and lightly salted popcorn. Air India guests in First and Business Class aboard select international flights will be served fresh popcorn, popped onboard and served hot in theatre-style tubs, in partnership with 4700BC, the leading gourmet popcorn brand in India.
The move pairs perfectly with content available on Vista, Air India’s reimagined in-flight entertainment system that offers over 3,500 hours of curated content, spanning 1,400 hours of films, 800 hours of television, and 1,500 hours of audio. This isn’t just about snacking; it’s about recreating the magic of the movies in the skies.
Ordering popcorn at the movie counters is a memory that most of us get nostalgic thinking about. And Air India brings that very sentiment to 35,000 feet, adding a joyful layer to entertainment on board.
To bring in excitement around movie experiences and celebrate the launch of fresh popcorn aboard flights, Air India teamed up with the popular film critic Rajeev Masand. In a candid conversation, Rajeev talks about his personal experiences over the years and how popcorn has been the unsung hero of every movie. What delights him is how the snack has evolved to become an indispensable and gastronomical delight for every movie buff, and now can be enjoyed not just on ground but also in the skies.
Watch the video here.
This initiative is a celebration of how movies make us feel and how something as simple as popcorn can bring joy, comfort, and nostalgia. So next time you settle into your seat, headphones on, screen glowing, and that opening scene begins, don’t be surprised if the moment feels just a little more perfect.
See you at the movies (in the skies)!
